We love babies. And we understand how to protect your baby's soft delicate skin. That's why we have designed Johnson's baby powder to help protect baby's skin from excess moisture loss and leave it soft and smooth. Johnson's baby powder helps to eliminate friction while keeping skin cool and comfortable. Unlike adult powders, Johnson's baby powder is safe and is made of millions of tiny round slippery plates that glide over each other to help reduce the irritation caused by friction and thus providing soothing comfort to your baby. With a clean, classic scent, this incredibly soft baby powder formula awakens and stimulates your baby's senses making your baby feel fresh and letting your baby play happily with everyone.